Fortunately, a Dutch friend was visiting and no matter what time it is, for us it is always a good time for chocolate. I promised you more chocolate, and did I find the right spot to go to! Artisan du Chocolat is this modern, little shop on Westbourne Grove in Notting Hill. has now evolved to sea salt in my chocolate. What started as seasoning for my weekend egg, then scrubbing, hair spray…. Advisors included Bluebox Corporate Finance, MHA Carpenter Box, RSM Corporate Finance, Dickson Minto and EMW Law.Sea salt and I, it’s a growing love affair. Artisan has a delicious future.”ĭetails of the transaction, which completed on 30 October 2020, are undisclosed.Įlsarky’s investment is backed by a financial investor. “With outstanding products that have pleasure and gifting at their heart and a loyal customer base, the brand will be recognised as a premium British chocolate company that strives on innovation and quality. “I feel privileged to join Anne and her team to realise the ambitions which the business deserves. “With Anne Weyns’ relentless determination, the company has already transformed from a startup to a renowned luxury chocolatier with tremendous growth opportunity,” he added. “Under Mohamed’s leadership as chairman, we will accelerate Artisan’s sweet journey to bring smiles and pleasure to many more people, which is very much needed these days.”Įlsarky plans to invest in increasing production at the business and developing the online platform. Weyns said: “Mohamed not only shares my passion for fine chocolate in spades, but importantly brings an unparalleled global experience in branded and private-label chocolates and the track record of transforming businesses and developing scale, while preserving quality. As well as selling its range in its three London boutiques and around the world online, it also supplies private-label chocolates to fine food retailers in the UK. Artisan du Chocolat is an absolute gem – it has all the ingredients for a fantastic business recipe: creativity, uncompromising quality and dedication to its craft.”Īrtisan produces its upmarket chocolate in the UK using sustainable sourced cocoa beans, mostly from South America. “I believe wholeheartedly in Artisan’s potential. “Acquiring a brand during a global pandemic was always going to be a challenge, but I was determined to invest in this unique business,” Elsarky said. He takes over as chairman at Artisan following the acquisition of a majority stake in the company. Luxury chocolatier Artisan du Chocolat has been acquired by former Godiva CEO Mohamed Elsarky for an undisclosed sum.įounded in 1999 by Anne Weyns, Artisan employs 80 staff in the UK at its workshop in Kent and at three retail boutiques in London.Įlsarky, who has a background in global fmcg and private equity, oversaw the expansion of Belgian chocolate retailer Godiva to almost 800 stores in 35 countries during his time as international president and CEO. It also supplies private-label chocolates to fine food retailers in the UK Lumina Intelligence: UK Food & Drink ReportsĪrtisan’s range is available in its three London boutiques, as well as online.
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